University Academy 92 was set up by five former Manchester United teammates – “the class of 92”. Based in the former Kellogg’s building in Old Trafford, UA92 offers degree courses in business, media and sport in partnership with Lancaster University.

C2 worked closely with UA92’s branding agency to create a strong visual identity for the new institution. The result is a shared design language that crosses seamlessly from two-dimensional media to three-dimensional spaces.

The class of 92 sponsors – Gary Neville, Nicky Butt, Paul Scholes, Phil Neville and Ryan Giggs – believe that a successful business career isn’t just based on academic learning. Personal development is important too. To support this ethos, the building includes plenty of flexible spaces for collaboration and socialising alongside more traditional teaching rooms. Other facilities include a learning resources centre, media studios, digital labs and an auditorium.